Is there a legal time limit for sending SMS in Nepal?
We have not found a published rule that sets sending hours for business SMS in Nepal. The 8am to 8pm window you may hear about is industry practice, not a verified regulation. The consent rule for advertising applies at every hour. If a regulator publishes sending hours, those hours override any practice described on this page.
When should I send promotional SMS?
Send when the reader can act on the message. A shop offer belongs in hours the shop is open, a restaurant offer before a meal, and an event reminder the day before and on the morning itself. Avoid early morning and late night, when a promotion feels like an interruption rather than useful news.
When should OTP and alert SMS go out?
Immediately, at any hour. A one-time password is useless if it arrives after the customer gives up, and a bank or order alert is expected when the event happens. Timing advice for promotions does not apply to transactional messages. Keep offers out of them so they stay transactional and can go out whenever triggered.
Which dates should I plan SMS campaigns around?
Plan around the dates your customers care about: festivals such as Dashain and Tihar, the start of a school term, month-end salary days and your own sale dates. Send a little ahead of the date, not on it, so people have time to plan. Check that a public holiday does not close your shop.
How do I test the best time for my audience?
Split a list into two small groups, send the same message at two different times, and compare what follows: replies, calls, store visits or coupon use. Keep the wording identical so only the time changes. Delivery reports confirm both groups received it. Repeat the test once before you move your whole schedule.
Questions people also ask
Does sending at night cost more?
No. Published rates are per credit and set by monthly volume. Time of day does not appear in the price list.
Should I send the same promotion twice in one day?
Usually not. A second offer on the same day reads as pressure, and a customer who opts out cannot be sent offers again.