What is an SMS sender ID?
It is the alphanumeric name that appears in the sender field of an SMS, for example a short form of your business name. A recognizable sender ID tells people the message is really from you, which matters for OTP codes, payment alerts and anything that asks the reader to act.
What makes a good sender ID?
Keep it to 11 characters or fewer, use the name your customers already know, and avoid generic words that any business could use. Letters and numbers are allowed. Pick something you will keep, since customers learn to trust the name they see on your messages.
- Use your brand or a clear short form of it.
- Avoid names that belong to another business or a public body.
- Use the same sender ID for all your messages so customers recognize it.
How long does sender ID approval take?
We do not publish a fixed time, because it depends on the review of your request. Ask us when you apply. You do not have to wait to send: your messages go out under a shared default sender ID until your own is approved for your account.
Questions people also ask
Can I have more than one sender ID?
Ask us when you enquire. Each sender ID is requested and approved for your account separately.
Do I need a sender ID to start sending?
No. A shared default sender ID is used until your own is approved.